With 40 years of experience in media and marketing,

I have served as a consultant for more than a hundred international companies.

I ‘ve witnessed countless brands rise and fall, some devoted their all to management, only to be swallowed by the tides. Why? The critical issue lies in brand strategy.

A single right move can turn the tide and create a miracle. Conversely, without it, a brand will forever drift aimlessly, sinking and surfacing without direction…